For agencies, resellers and distributors

Offer Email Marketing as Your Own Service

NexusProMail's dealer programme lets agencies and resellers run a branded email marketing service — your pricing, your client relationships, your revenue. Infrastructure and compliance handled underneath.

Apply to become a dealerSee the dealer programme

Quick Answer

White-label email marketing is an arrangement where an agency or reseller delivers email marketing services to clients under their own brand, with the underlying platform invisible to end-clients. Clients see the reseller’s logo, domain and colours. NexusProMail’s Dealer plan supports white-label branding, per-client domain isolation, wholesale billing and independent retail pricing.

Key Takeaways

  • White-label lets agencies sell email marketing under their own brand — the platform is invisible to clients
  • Per-client domain isolation is essential — shared sending pools mean one client bounce can affect every other client
  • Wholesale/retail model: the platform bills the reseller at wholesale rates; the reseller invoices clients independently
  • White-label requires a Dealer plan — standard plans do not include multi-client management or reseller branding
  • For EU client bases, the DPA must explicitly cover the reseller relationship and end-client data processing

Everything You Need to Run a Client Email Service

The dealer portal gives you full control over clients, pricing and billing without needing to build any infrastructure.

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Dealer portal

A dedicated portal separate from the standard app. Create client accounts, configure their settings, view their usage and manage billing from a single view.

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Your pricing, your margin

Set any retail price for each client. NexusProMail supports Commission, Wholesale and Hybrid pricing models. The margin between your buy rate and your sell rate is yours.

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Multi-client management

Each client is fully isolated — their own contacts, campaigns, brands and domains. You see everything from your dealer dashboard without logging into each account.

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Revenue and commission tracking

Track what each client owes, what you have earned and what has been settled. Monthly settlements via bank transfer, tracked in the dealer billing tab.

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Territory and KPI framework

Dealer agreements include a territory, KPI targets and a ramp period. Performance data against targets is visible in your dealer portal.

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GDPR compliance included

Every client account inherits the full NexusProMail compliance stack — suppression lists, DSAR tools, signed unsubscribes and audit logs. A chain DPA is available.

Three Dealer Pricing Models

Choose the model that fits your agency structure. The model is agreed at onboarding and can be updated as your volume grows.

Model

Commission

Clients pay NexusProMail directly. You earn a commission percentage on each payment. Best for agencies that prefer not to handle client billing.

Best for: Referral-focused agencies
Model

Wholesale

You purchase email capacity at a wholesale discount. You set and collect your own retail pricing. Margin is the difference between what you charge and what you pay.

Best for: Resellers with own billing
Model

Hybrid

Combines wholesale pricing with a commission structure. You buy at a discount and earn an additional percentage on client revenue above a floor price.

Best for: High-volume distributors

Who Uses the Dealer Programme

✓Digital marketing agencies
✓Web design studios
✓CRM consultancies
✓E-commerce service providers
✓IT managed service providers
✓Regional technology distributors
✓Marketing automation consultants
✓Business software resellers

Dealer Programme Questions

What is white-label email marketing?+
White-label email marketing means reselling an email platform under your own branding and pricing. Your clients see your service — you handle the relationship, billing and support while the infrastructure runs underneath.
Can I set my own pricing for clients?+
Yes. NexusProMail's dealer model lets you set any retail price to your clients. You buy at your agreed wholesale or commission rate and keep the margin. There is no fixed pricing you have to pass through.
How does multi-client management work?+
Each client gets their own isolated organisation in your dealer portal — their own contacts, brands, campaigns and billing. You manage all accounts from a single admin view with no cross-contamination between clients.
Is GDPR compliance included for my clients?+
Yes. Every account under your dealer portal inherits NexusProMail's GDPR infrastructure — suppression lists, signed unsubscribes, DSAR tools and full audit logs. A DPA is available covering the full chain.
What commission model does NexusProMail use?+
NexusProMail supports three dealer pricing models: Commission (you earn a percentage of retail), Wholesale (you buy at a discount and set your own retail price) and Hybrid (combination of both). The model is agreed with NexusProMail at onboarding.
How do I apply to become a dealer?+
Submit a dealer application via the form on our Dealers page. We review applications and arrange an onboarding call to agree territory, pricing model and targets.

Ready to add email marketing to your service portfolio?

Apply to the dealer programme. We onboard new dealers within 5 business days.

Apply now →Talk to us first

Also read: GDPR compliance · Email deliverability · Pricing