96+ Features

Email Marketing Platform Features

Everything you need. Nothing you don't.

One platform covering email sending, contact management, automation, analytics, API access and more — built for agencies, dealers and growing businesses.

Email Sending
12 features
✓Drag & drop email editor
✓HTML template editor
✓Unlayer visual builder
✓Mobile-responsive templates
✓Email preview across devices
✓Preheader & preview text
✓Custom from name & email
✓Reply-to address control
✓Send time optimisation
✓Scheduled sending
✓Campaign queue management
✓Transactional email API
Contact Management
12 features
✓Contact import via CSV
✓Contact tagging system
✓Custom contact properties
✓Contact segmentation
✓Engagement scoring (0-100)
✓Churn risk scoring
✓Contact activity timeline
✓Suppression list management
✓Bulk contact actions
✓Contact search & filter
✓Unsubscribe management
✓GDPR compliance tools
Analytics & Reporting
12 features
✓Real-time campaign analytics
✓Open rate tracking
✓Click rate tracking
✓Bounce rate monitoring
✓Unsubscribe tracking
✓Complaint tracking
✓A/B test results
✓Revenue attribution
✓Export reports as CSV
✓Export reports as PDF
✓Custom date ranges
✓Brand-level analytics
Automation & AI
12 features
✓Campaign journeys builder
✓Trigger-based automation
✓AI subject line generator
✓AI email body generator
✓AI brand voice learning
✓Smart send time prediction
✓Auto-pause on high bounce
✓Churn risk alerts
✓Engagement score automation
✓Re-engagement campaigns
✓Welcome email sequences
✓Drip campaign builder
Multi-Domain & Brands
12 features
✓Multiple sending domains
✓Per-domain DKIM/SPF/DMARC
✓Domain health monitoring
✓Domain warming engine
✓Auto-pause on bounce spike
✓Brand-level isolation
✓Custom unsubscribe pages
✓Per-brand analytics
✓Domain usage dashboard
✓Plan-based domain limits
✓Admin domain overrides
✓White-label sending
API & Integrations
12 features
✓Full REST API
✓API key management
✓Sandbox API mode
✓Webhook event system
✓Node.js SDK
✓PHP code examples
✓Python code examples
✓Postman collection
✓API rate limiting by plan
✓API usage dashboard
✓Auto-suspend on expiry
✓Developer documentation
Billing & Subscriptions
12 features
✓Stripe payment integration
✓Bank transfer payments
✓Plan upgrade/downgrade
✓Proration handling
✓Invoice generation
✓Invoice PDF download
✓Failed payment handling
✓Trial period management
✓Annual billing (20% off)
✓Email credit top-ups
✓Subscription cancellation
✓Payment history
Super Admin
12 features
✓Multi-org management
✓Per-org plan assignment
✓BDM assignment
✓Dealer management
✓Finance dashboard
✓MRR/ARR metrics
✓Churn tracking
✓Commission ledger
✓Team management
✓Audit trail
✓Impersonate user
✓Global email templates

Built for Four Buyer Types

The same feature set serves four different team profiles, each leveraging a different subset of the platform. The shared foundation — EU jurisdiction, GDPR tooling, REST API, deliverability infrastructure — applies to all.

SaaS engineering teams

Send password resets, magic links, billing receipts, onboarding sequences and product update emails via the REST API. Webhooks for delivery events feed back into the application for retry logic and customer support workflows. Multi-brand isolation for multi-tenant SaaS. Sandbox API key on signup means dev/staging environments work day one with no DNS changes.

See transactional API →

Email marketing agencies

Manage client portfolios with multi-brand isolation. Each client gets a sub-account with its own contacts, suppression list, sending domain and templates. Roll up performance across all clients into a single admin view. Dealer plan with commission tracking for resellers. White-label the platform under your own brand for sub-account customers.

See dealer plan →

EU SaaS / fintech / govtech under GDPR scrutiny

Use NexusProMail because the operator is a Finnish company under EU law — Schrems II and CLOUD Act concerns evaporate at the processor level. Pre-signed Article 28 DPA, published sub-processor list with change-notice clauses, EU jurisdiction clause in the contract. Procurement teams pass the email-vendor question in one review.

See GDPR positioning →

E-commerce — Shopify and WooCommerce

Replace Shopify's basic transactional emails or WordPress wp_mail with a proper EU-hosted email API. Trigger from order events: receipts, shipping notifications, abandoned cart sequences, post-purchase nurture, winback campaigns. Webhook delivery events flow back to fix bad email addresses in the order database.

See integrations →

Feature Categories in Plain English

A brief description of what each feature category actually does and why it matters. The detailed feature lists above enumerate the specific capabilities.

Email Sending

The mechanics of actually delivering email — drag-and-drop builder for marketing campaigns, HTML import for engineering teams, transactional REST API for application-triggered sends, scheduling for future delivery, multi-recipient batch sends for periodic notifications. The sending layer is built on a managed deliverability infrastructure: SPF/DKIM/DMARC handling, IP reputation management, ISP feedback loop integration, automatic retries with exponential backoff for soft bounces.

Contact Management

The data model behind every email decision — contacts with custom attributes, lists, segments, lifecycle stages, engagement scores, suppression management. Import from CSV at scale (up to 1M rows per import), enrich with custom properties, segment on any combination of attributes and engagement signals. Suppression is enforced at the API layer so no application bug can accidentally email an unsubscribed contact.

Analytics & Reporting

Per-campaign performance, time-series KPIs, deliverability health, list quality metrics, per-contact engagement scoring (0-100 scale derived from open/click/recency signals), churn risk modelling. The reporting layer feeds the operational dashboards your team uses to optimise send timing, subject line A/B tests, and re-engagement campaign targeting.

Automation & AI

Triggered sequences (welcome series, abandoned cart, re-engagement), conditional branching based on engagement, AI-assisted subject line suggestions, AI spam-score prediction before send. The automation engine fires on contact events (added to list, attribute changed, tagged) or external events via webhook. Sequences are version-controlled so you can iterate without breaking existing enrolments.

Multi-Domain & Brands

Operate distinct brands under a single account, each with its own sending domain, DKIM keys, suppression list, contact pool and template set. Useful for agencies, holding companies and white-label SaaS platforms. Brand isolation prevents reputation cross-contamination — a spam complaint against brand A does not affect brand B's sender reputation.

API & Integrations

REST API covers the full transactional and marketing email lifecycle. Authentication via Bearer API keys (separate sandbox and production). Webhooks for every delivery event with HMAC-signed payloads. SDKs for Node.js and Python. Pre-built integration guides for Shopify, WooCommerce, n8n and Zapier at /integrations/*. The API surface is the integration point for anything not covered by a pre-built guide.

Billing & Subscriptions

Plan management, usage tracking with 80% and 95% threshold alerts, tier-change confirmation before any overage billing, annual billing with 17% discount, EUR/GBP/USD support, bank-transfer billing for Enterprise. Multi-currency support is per-account, not per-contact, so contact volume pricing is consistent regardless of customer location.

Admin & Compliance

Role-based access control, audit trail for sensitive actions (template edits, suppression changes, API key rotation), DSAR tooling for GDPR Article 15-22 requests, impersonate-user for support workflows, global email templates that propagate to sub-brands. The compliance posture is documented in the pre-signed Article 28 DPA.

Features FAQ

How is NexusProMail different from sending emails through wp_mail or sendmail?+
wp_mail and sendmail rely on the server's default email handling — usually no DKIM, often no SPF alignment, shared IP reputation across whatever else is running on the server. NexusProMail provides authentication, dedicated or shared-reputation IPs, suppression list enforcement, webhook events, template management and analytics — all of which are missing or rudimentary in stock server mail. The deliverability difference is typically 30-60 percentage points to the inbox vs spam folder.
Can I send both marketing campaigns and transactional emails from one account?+
Yes. Many ESPs force you to use two separate products (Mailgun + Mailgun Marketing, SendGrid + Marketing Campaigns) with separate billing and separate contact lists. NexusProMail covers both from a single account with shared contacts, shared suppression and unified analytics. Best practice is still to send marketing and transactional from different sub-domains to isolate reputation, which the platform supports through the multi-domain sending feature.
What does "multi-brand" actually mean in practice?+
Multi-brand lets you operate distinct brand identities under a single account, each with its own sending domain, suppression list, contact pool and template set. Useful for agencies managing client portfolios, holding companies with multiple product lines, or SaaS platforms with white-label customer instances. Each brand has isolated reputation; a complaint against one brand doesn't pollute another.
Is there a free plan? What's included?+
250 contacts, 1,000 sends per month, sandbox API key, full template editor, webhook events, suppression management — included on the free plan with no time limit and no credit card required. The free tier is designed to evaluate the platform end-to-end. Most teams know within a week whether NexusProMail fits.
How does NexusProMail handle GDPR specifically?+
Five built-in mechanisms: (1) Consent capture with timestamps, source IP and source page recorded per contact; (2) Suppression list enforcement at the API layer (sends to suppressed addresses fail with HTTP 422); (3) Signed per-brand unsubscribe links that cannot be forged across brands; (4) DSAR tooling to locate, export and delete data by email address; (5) Pre-signed Article 28 DPA included on paid plans. The platform is operated by Infotech Pioneers Oy under Finnish law.
What kind of analytics are available?+
Per-campaign and per-message tracking covering opens, clicks, bounces (soft and hard), complaints, unsubscribes and delivery time. Aggregate views: domain warm-up progress, sender reputation trend, deliverability score, list health metrics, engagement scoring per contact (0-100 scale). Time-series for the standard email KPIs. Export to CSV or query via the analytics API for ingestion into a data warehouse.
Can I integrate with my CRM / CDP / e-commerce platform?+
Yes. The REST API surface is the integration point — pre-built integration pages for Shopify, WooCommerce, n8n and Zapier are at /integrations/* and the API works with any HTTP-capable client. Common patterns include CRM-driven contact sync, e-commerce event-triggered transactional, and form-submission-triggered marketing sequences. Code samples and full reference at /developer-api-guide.
What if I outgrow the free plan?+
You move to Standard (from €12/month) when your contact count or send volume exceeds the free ceiling. Premium (from €35/month) adds multi-brand isolation, domain warming, the pre-signed DPA workflow and priority support. Enterprise (quote) adds dedicated IP, custom EU data residency, SLA, and bank-transfer billing. No surprise overage charges — you have to confirm before any extra capacity is billed.

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Features by use case

GDPR complianceEmail deliverabilityTransactional email APIContact segmentationEmail complianceWhite-label emailFor agenciesDomain warmingEU email marketing